connect with people: friends and strangers, and anything really. As we put more and more
of ourself onto these medias we hand them the potential to use that information. It has
been controversial for some time and for good reason, as Claire Grogen from Time Newsfeed
says, "metadata isn’t just about numbers and grids: it’s personal" (http://newsfeed.time.com/2013/07/05/this-mit-website-tracks-your-digital-footprint-through-gmail/). We still have our individuality now, but if our social media identity has no security people in general are in danger because one case of a private company successfully marketing specifically to an individual or individuals using information collected by these social medias sets precendent to continue doing so, they then control us; the domino effect of the internet so to speak. One variation of an end result of such a world is portrayed well by this video:
It may be a game but it captures the setting.
For large corporations, it's not about the product, just like how it isn't about numbers;
it's about the delivery, about how they can get you to remember their brand, one way or another.
Well, let's assume that won't happen. What are they doing now to get their brand to stick to people? It's still about delivery, only they do not have the entirety of the social media databases at their fingertips, but Facebook has a page of tips at https://www.facebook.com/help/131834970288134/. Essentially, it's still about knowing the target audience; however, we still have a say, a choice. They don't have the power that these social media databases present, to know for certain that we will be bought by their ads. But, at the very least there is a larger pool with social media than without, more feedback to maintain their digital identity with, granted a larger pool also means that they must take more care with what is said. This, however, is two way, just as representatives should take care of what they say, we as individuals should as well. Freely and perhaps spontaneously expressing nonconstructive comments are often negligible, like in Reddit where often times intelligent and concise are the best comments and overshadow statements of pure opinion, which may be used against you.
I hope to hear what you guys think about my take on social media.
I do not think that giving out our information on social media sites to companies is that bad, because everything you post online is public. So why not gain the benefits of having advertisements that deal with things you actually care about? Because you can always fall back to using email to communicate with others if you need to keep something private. And if you are being bombarded by emails from companies about services they think you might find interesting, you can always mark them as spam.
ReplyDeleteEric,
ReplyDeleteFirst of all, the video you have on your post is truly amazing. It captures the central point of your post. As Social media is becoming popular, we have to be very careful about our posts, and our digital foot prints. I really like your stand point on Social media, and what you think we should take in consideration, as we continue to use Social media. In your post, you should also describe other point of view to show strengths of Social media, and how it can be very useful to expand one’s business. Since future clients may be looking at our blogs, it would be useful for them to understand importance of Social media in expanding their business.
One thing I would recommend you for your future posts is that use more images and charts to strengthen your post.
Good Luck
Hi Eric, I'm nice to see you in team. I am very interesting about the video that you post. I agree with your opinion that our social media has no security people. Some hackers and bad people may steal personal information to do bad thing on that. In this situation, some users who don't use online market site but use social networking site can be damaged by the reason what they registered integrated ID. However, you did a great job when you focus main points on your topic.
ReplyDelete