Friday, September 20, 2013
LinkedIn and Branding: Why Not?
LinkedIn should be a very important asset to employees, employers, and anyone looking for a job. It has been a growing company for the past few years and now ranks within the top 20 websites in terms of unique users and traffic (Source).
Partly because they have very little competition in what they are trying to do, that is allow people to look for jobs by skill and employers can hire people based on what they see in your profile. The thing is that's not all that's important about it, that's how it functions yes; however, the greatest thing it can help someone do in this digital age is act as a easy stepping stone to make a digital footprint, one that doesn't involve the casualty and craze of Facebook. That is when getting Googled you exist and appear to be doing things professionally. It lets potential employers see your work without you having to do anything other by than update your profile. And it's free.
With the growing amount of users and growing worth of LinkedIn, it can be expected that more people will continue to join and use it (Source). With that more information about trends and activity within fields will arise and be collected. Being in LinkedIn gives access to that and can demonstrate your involvement in industries, or the very least centralize current information.
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